To bring brilliantly affordable, on-trend jewelry to the WORLD, whilst delighting our Girls with our commitment to continually improve her Behooray experience



Behooray was created out of a need for on-trend fashion jewelry at ready-to-wear prices. Our trend spotting departments take inspiration from couture runways and current street style to deliver new, must-have styles to our customers.

We are a fashion-forward jewelry brand that caters to every woman, with 150 new styles being delivered to store each week. We give exceptional customer service and apply our core belief, It’s about her, always to everything we do :)